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A new meaning to hitting the target - Blair McPherson
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A new meaning to hitting the target
Blair McPherson
Published Date
1 Year Ago - 210 Views
You may have already come across this but for the half of the population not familiar with male public toilets there are urinals with a difference in some locations. These urinals have a life size, very realist house fly painted on the porcelain, dead centre. The thinking is that this improves the users aim as they feel compelled to treat it as a target. This seems to me a very practical application of the psychology of influencing behaviour or nudging it in a certain direction.
Rather than telling people what they must do and risking the impulse to subvert to what extent and in what circumstances could you get employees to chose to behave in a more desirable way? Does it have implications for Health and Safety where the average employee thinks guidance and policy are over cautious , too restrictive and tediously bureaucratic? Could employers subtly influence behaviour in other areas of passive resistance such as EDI?
Telling people that they are biased is not going to mitigate bias, but showing them the implications of bias without talking about bias, will make a difference.
The picture of dad and two kids looking over a tall fence to watch a game. Each is standing on a wooden box, the boxes are the same size. Dad has a clear view of the game , the taller son can just see over the fence if he stands on his tip toes. The youngest and shortest son can’t see over the fence and is reduced to watching the match through a small hole in the fence.
The young man in the purple knows treating everyone the same isn’t the answer.
ANGUS MAGUIRE
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INTERACTION INSTITUTE FOR SOCIAL CHANGE
equality
diversity
nudge theory
inclusion
edi
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Blair McPherson
1 Year Ago
What happened to the picture?
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